Blog 5: vine

Beyond the world of memes, and iconic tweets, Vine is certainly one of the modern ages greatest assets to humor and social media comedy.  Like all great art, Vine was not appreciated it’s own time nearly as it is now. After the death of Vine, some of its greatest products resurfaced all over social media. Thousands tweeted their favorite vines, and Youtube was filled with Vine compilations. Vines are all only 6 seconds long, so they are extremely quick humor. A vine never has to worry about losing the viewer’s attention, because just like that the clip is over. The Vine’s success is all about its quickness. They are often sharp, which leads to their quotablity. Quotability is was driving force in the lasting success of a Vine. Due to them being so quick, vines are easily memorable and catchy, leading the audience to continue thinking about the content they've just watched. Vines wiggled their way into the culture through this process. They become ingrained in the mind of the viewer as a catchy and funny saying and the viewer repeats it to their friends in an effort to recreate that comic reaction and bond with other viewers. Such as the classic “ Road work ahead? I sure hope it does”  Vine, the joke itself about the road work pun is not what makes it funny, it’s the culture that this Vine brought about. Its catchy, easily shared and understood by audiences. Vine is far less about being directly funny rather than just having something that’ll catch on. Just as memes, they're not always genuinely hilarious, but they’re something taken in by the culture.

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